Consultants using ChatGPT-4 outperform those not using ChatGPT-4 in every way, a la a fresh study.
BCG consultants were given 18 consulting tasks, like “Draft a press release marketing copy for your product.”
Those with access to ChatGPT-4 completed 12% more tasks, finished tasks 25% faster, and achieved 40% higher quality results. Triple threat!
Nothing new here. Here’s what really tinkled our noggins:
1. AI helped the worst consultants the most. The bottom-half of consultants saw a 43% boost with AI, compared to just 17% for the high-fliers.
We witnessed a similar trend with customer support agents back in April. Seems AI is the great equalizer...
2. AI is bad when relied upon too much. BCG threw in one curveball task that was “too hard” for ChatGPT-4 to answer. Those with ChatGPT-4 at their disposal actually performed worse on this task.
Why it matters: The proof is in the (chocolate) pudding: AI supercharges productivity. This is why we urge companies to reimburse ChatGPT-4 subscriptions for their entire team—mind the privacy guidelines.
But caution employees against becoming too AI-reliant, ‘cause those that do can become careless and less accurate, kinda like us with a TI-84 back in the dayz.